Meta Tags
Meta tags are a highly disputed facet of web visibility and search engine optimization in general. They are not equal to eachother, as far as importance. when filled with carefully balanced, keyword rich content, these tags are a big part of your Search Engine Optimziation
Your title tag is invaluable to web visbility. This tag determines the text that shows up in the top left corner of your browser when viewing a page. Most search engines (including Google) pay very close attention to your title tags. The information in a title tag is some of the text featured when your website comes up as a hit on a search engine, so it’s important. We want to stay keyword oriented, this is more a categorical label then a page name. Also you want to avoid words like and, of, the, etc.
The role of the keyword tag in Search Engine Optimization has become less in recent years. Back in the infancy of search engines and SEO this tag was considered highly important. Instead of sentences about your site, a keyword tag is simply relevant keywords seperated by commas. For example, if you were a site selling comptuer parts, an excerpt from your SEO’d keyword tag might look like “computers,desktop systems,memory, motherboards”. People would abuse this practice, and eventually search engines stopped weighing the keyword tag so heavily, and instead look at your pages content for keywords. While the keyword tag isn’t as useful as it used to be, it is still an asset.
Your description tag is another invaluable Search Engine Optimization asset. This tag, along with your title tag, are what represent you to users of search engines. Your description should be a short an succinct, keyword-rich summary of your website. It should strike a chord with your title tag, giving your page leverage toward whatever we decide to target. We want to use this synergy to specify your focus, as far as profession, specialties, or geographic location.