Social Media Marketing
Brand Awareness and Social Marketing
The Importance of Social Media Marketing
The power of social media is undeniable. Few people can say “What’s a Facebook?” anymore, and you more then likely have friends who spend more time on Facebook and Twitter then anyone should. Establishing a brand presence and awareness in a social media network pays off in a number of ways.
Targeted Users
You can much more specifically target customers of varying interests and lifestyles by using an optimized social media campaign. A highly targeted campaign drives quality leads to your site by virtue of the fact that people don’t click on things that bore them.
Captive Audience
In most cases it’s pretty easy to get access to a users ear/inbox, and you can rustle up an audience of potential customers with minimal effort. These people will most likely click your links, at least read the first few words of what you say, and will get caught up in funny or viral media at the drop of a hat. Experiment with effective traffic generation via linking to yourself in popular social channels.
Mesurable Performance: Marketing Analysis and Improvement
With your average analytics program such as Mint or Google Analytics, you can track your referrals. This makes it possible to easily count the number of referrals from a certain social network, and track trends over time. You can devote more time to the social network with the highest referrals, and track what strategies are working among different demographics and social networking locations. For example, if you drop a few links to your page in a Small Business Owners Facebook group, you can track the referrals from that page and gauge the effectiveness of your marketing text.
As an individual with experience in search engine optimization, I know enough about targeted marketing text and keywords to create a highly detailed and effective social media marketing campaign. I can use the hottest networks to promote your service or brand like:
- MySpace
- Digg
Traditional forms of marketing are difficult to track, and can be lost on the younger generation. Social media marketing is an effective way to target large audiences in all demographics. Inquire about a quote or more information about a social media campaign today!